# Leveraging email marketing: Using the subject line to anticipate the open rate

> Research article (Expert Systems with Applications, 2022) · cited 25× · AI/ML

**Wikidata**: [openalex:W4283523823](https://www.wikidata.org/wiki/openalex:W4283523823)  
**Source**: https://4ort.xyz/entity/leveraging-email-marketing-using-the-subject-line-to-anticipate-the-open-rate