# Leveraging celebrities with inconsistent attractiveness and credibility for charitable endorsement: A cue diagnosticity perspective

> Research article (Journal of Retailing and Consumer Services, 2024) · cited 18× · AI/ML

**Wikidata**: [openalex:W4392337522](https://www.wikidata.org/wiki/openalex:W4392337522)  
**Source**: https://4ort.xyz/entity/leveraging-celebrities-with-inconsistent-attractiveness-and-credibility-for-charitable-endorsement-a-cue-diagnosticity-p