# Leveraging Big Data Analytics and Machine Learning Techniques for Sentiment Analysis of Amazon Product Reviews in Business Insights

> Research article (American Journal of Computing and Engineering, 2021) · cited 18× · AI/ML

**Wikidata**: [openalex:W4406979956](https://www.wikidata.org/wiki/openalex:W4406979956)  
**Source**: https://4ort.xyz/entity/leveraging-big-data-analytics-and-machine-learning-techniques-for-sentiment-analysis-of-amazon-product-reviews-in-busine