# Leveraged marketing communications: a framework for explaining the effects of secondary brand associations

> Research article (AMS Review, 2016) · cited 54× · AI/ML

**Wikidata**: [openalex:W2514419212](https://www.wikidata.org/wiki/openalex:W2514419212)  
**Source**: https://4ort.xyz/entity/leveraged-marketing-communications-a-framework-for-explaining-the-effects-of-secondary-brand-associations