# Let the Machine Decide: When Consumers Trust or Distrust Algorithms

> Research article (NIM Marketing Intelligence Review, 2019) · cited 23× · AI/ML

**Wikidata**: [openalex:W2988821602](https://www.wikidata.org/wiki/openalex:W2988821602)  
**Source**: https://4ort.xyz/entity/let-the-machine-decide-when-consumers-trust-or-distrust-algorithms