# Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement

> Research article (Journal of Interactive Marketing, 2020) · cited 81× · AI/ML

**Wikidata**: [openalex:W3114380247](https://www.wikidata.org/wiki/openalex:W3114380247)  
**Source**: https://4ort.xyz/entity/let-me-entertain-you-the-importance-of-authenticity-in-online-customer-engagement