# Leaving Something for the Imagination: The Effect of Visual Concealment on Preferences

> Research article (Journal of Marketing, 2020) · cited 55× · AI/ML

**Wikidata**: [openalex:W3009036867](https://www.wikidata.org/wiki/openalex:W3009036867)  
**Source**: https://4ort.xyz/entity/leaving-something-for-the-imagination-the-effect-of-visual-concealment-on-preferences