# Laughing in the face of embarrassment: Humorous marketing messages, excitement, and embarrassing products in retail

> Research article (Psychology and Marketing, 2022) · cited 11× · AI/ML

**Wikidata**: [openalex:W4313256907](https://www.wikidata.org/wiki/openalex:W4313256907)  
**Source**: https://4ort.xyz/entity/laughing-in-the-face-of-embarrassment-humorous-marketing-messages-excitement-and-embarrassing-products-in-retail