# Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective

> Research article (Journal of Advertising, 2017) · cited 19× · AI/ML

**Wikidata**: [openalex:W2583258161](https://www.wikidata.org/wiki/openalex:W2583258161)  
**Source**: https://4ort.xyz/entity/knowledge-flows-between-advertising-and-other-disciplines-a-social-exchange-perspective