# Knowing what they know: A managerial perspective on consumer knowledge

> Research article (Business Horizons, 2015) · cited 45× · AI/ML

**Wikidata**: [openalex:W2112643395](https://www.wikidata.org/wiki/openalex:W2112643395)  
**Source**: https://4ort.xyz/entity/knowing-what-they-know-a-managerial-perspective-on-consumer-knowledge