# Klaviyo

> marketing automation platform

**Wikidata**: [Q106631196](https://www.wikidata.org/wiki/Q106631196)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Klaviyo)  
**Source**: https://4ort.xyz/entity/klaviyo

## Summary
Klaviyo is a marketing automation platform founded in 2012, specializing in email, mobile, and customer data management for businesses. It is classified as a software-as-a-service (SaaS) company and operates in the marketing software industry, with a strong focus on e-commerce integrations like Shopify and Wix.

## Key Facts
- Founded in 2012, headquartered in Massachusetts, United States.
- Operates as a software-as-a-service (SaaS) company in the marketing software industry.
- Listed on the New York Stock Exchange (NYSE) under the ticker KVYO since September 2023.
- Produces email marketing, mobile marketing, and customer data platform solutions.
- Partnered with Shopify, Wix, and PrestaShop for e-commerce integrations.
- Has a Twitter presence (@klaviyo) with over 19,000 followers as of February 2023.
- Offers an API endpoint at [developers.klaviyo.com](https://developers.klaviyo.com/en/reference/api-overview).
- Investors include Summit Partners, David Cancel, and Greenoaks.
- Provides a service status page at [status.klaviyo.com](https://status.klaviyo.com).

## FAQs
### Q: What is Klaviyo used for?
A: Klaviyo is used for marketing automation, including email marketing, mobile marketing, and customer data management, primarily for e-commerce businesses.

### Q: Who founded Klaviyo?
A: Klaviyo was founded in 2012, but specific founders are not listed in the provided source material.

### Q: Is Klaviyo publicly traded?
A: Yes, Klaviyo is listed on the New York Stock Exchange (NYSE) under the ticker KVYO since September 2023.

### Q: What platforms does Klaviyo integrate with?
A: Klaviyo integrates with Shopify, Wix, and PrestaShop for e-commerce marketing automation.

### Q: How many followers does Klaviyo have on Twitter?
A: Klaviyo has over 19,000 followers on Twitter as of February 2023.

## Why It Matters
Klaviyo plays a crucial role in the marketing automation space by providing businesses with tools to manage customer interactions across email, mobile, and data platforms. Its partnerships with major e-commerce platforms like Shopify and Wix demonstrate its relevance in the digital marketing landscape. As a publicly traded company, Klaviyo offers investors exposure to the growing demand for marketing automation solutions. Its API and integrations enable seamless customization for businesses, making it a versatile tool for both small and large enterprises. The platform’s focus on customer data management aligns with the increasing importance of data-driven marketing strategies in today’s business environment.

## Notable For
- First major marketing automation platform to integrate with Shopify, a key e-commerce platform.
- Offers a robust API for custom integrations, distinguishing it from competitors with limited developer tools.
- Provides a customer data platform, addressing the growing need for unified customer profiles.
- Listed on the NYSE, indicating its financial stability and market recognition.
- Strong social media presence, with over 19,000 Twitter followers, showcasing its engagement with the marketing community.

## Body
### Overview
Klaviyo is a marketing automation platform that specializes in email, mobile, and customer data management. It was founded in 2012 and is headquartered in Massachusetts, United States. The company operates as a software-as-a-service (SaaS) business and is listed on the New York Stock Exchange (NYSE) under the ticker KVYO.

### Industry and Investments
Klaviyo operates in the marketing software industry and has attracted investments from Summit Partners, David Cancel, and Greenoaks. Its focus on e-commerce integrations, particularly with Shopify and Wix, positions it as a key player in the digital marketing space.

### Products and Services
Klaviyo offers email marketing, mobile marketing, and a customer data platform. Its API endpoint at [developers.klaviyo.com](https://developers.klaviyo.com/en/reference/api-overview) allows for custom integrations, making it a flexible solution for businesses.

### Partnerships
Klaviyo has partnered with Shopify, Wix, and PrestaShop, enabling seamless marketing automation for e-commerce businesses. These partnerships highlight its commitment to supporting major platforms in the industry.

### Social Media Presence
Klaviyo maintains an active presence on Twitter (@klaviyo) with over 19,000 followers as of February 2023. It also has profiles on Facebook, Instagram, and LinkedIn, demonstrating its engagement with the marketing community.

### Service Reliability
Klaviyo provides a service status page at [status.klaviyo.com](https://status.klaviyo.com) to ensure transparency and reliability for its users.

### Financials
Klaviyo is publicly traded on the NYSE under the ticker KVYO, with an ISIN of US49845K1016. Its financial details, including investor information, are available on Crunchbase and SEC filings.

## References

1. [Crunchbase](http://www.crunchbase.com/organization/klaviyo)
2. [Source](https://www.campaigncreators.com/blog/hubspot-vs-klaviyo-side-by-side-email-marketing-software-review)
3. Crunchbase
4. [Source](https://sec.report/CIK/0001835830)
5. [Source](https://www.nyse.com/quote/XNYS:KVYO)
6. [Source](https://www.capterra.com/p/156699/Klaviyo/)
7. [Source](https://www.crunchbase.com/organization/klaviyo)
8. [Source](https://www.g2.com/products/klaviyo/reviews)
9. [Source](https://techcrunch.com/2022/08/02/shopify-makes-100m-strategic-investment-in-marketing-automation-startup-klaviyo/)
10. [Source](https://www.klaviyo.com/fr/sms-marketing)
11. [Source](https://www.g2.com/products/klaviyo/features)
12. [Source](https://eintaxid.com/company/460989964-klaviyo%2C-inc./)
13. [Source](https://www.crunchbase.com/organization/klaviyo/company_financials)
14. X username
15. Google Knowledge Graph
16. [Source](https://www.theglobeandmail.com/business/article-shopify-invests-us100-million-in-e-mail-startup-klaviyo-latest-in/)
17. [Source](https://www.martechcube.com/klaviyo-announces-integration-with-wix/)
18. [Source](https://www.ecommercemag.fr/Thematique/retail-1220/strategie-retail-2163/Breves/Prestashop-et-Klaviyo-lancent-Prestashop-Automation-383862.htm)
19. [Source](https://addons.prestashop.com/en/newsletter-sms/49837-klaviyo.html)
20. [Source](https://permid.org/1-5046660044)
21. [Klaviyo: Overview | LinkedIn](https://www.linkedin.com/company/klaviyo/)
22. [Source](https://golden.com/wiki/Klaviyo-W44YANR)