# Key Elements in Building Relationships in the Higher Education Services Context

> Research article (Journal of Promotion Management, 2015) · cited 42× · AI/ML

**Wikidata**: [openalex:W1897831604](https://www.wikidata.org/wiki/openalex:W1897831604)  
**Source**: https://4ort.xyz/entity/key-elements-in-building-relationships-in-the-higher-education-services-context