# Key account management formalization and effectiveness: A fuzzy-set qualitative comparative analysis

> Research article (Industrial Marketing Management, 2022) · cited 10× · AI/ML

**Wikidata**: [openalex:W4308426528](https://www.wikidata.org/wiki/openalex:W4308426528)  
**Source**: https://4ort.xyz/entity/key-account-management-formalization-and-effectiveness-a-fuzzy-set-qualitative-comparative-analysis