# Keep it Simple: How Visual Complexity and Preferences Impact Search Efficiency on Websites

> Research article (Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems, 2020) · cited 18× · AI/ML

**Wikidata**: [openalex:W3032751033](https://www.wikidata.org/wiki/openalex:W3032751033)  
**Source**: https://4ort.xyz/entity/keep-it-simple-how-visual-complexity-and-preferences-impact-search-efficiency-on-websites