# Keep it real: rethinking the primacy of experimental control in cognitive neuroscience

> Research article (NeuroImage, 2020) · cited 350× · AI/ML

**Wikidata**: [openalex:W3049635842](https://www.wikidata.org/wiki/openalex:W3049635842)  
**Source**: https://4ort.xyz/entity/keep-it-real-rethinking-the-primacy-of-experimental-control-in-cognitive-neuroscience