# K-Means Clustering Approach for Intelligent Customer Segmentation Using Customer Purchase Behavior Data

> Research article (Sustainability, 2022) · cited 183× · AI/ML

**Wikidata**: [openalex:W4282824746](https://www.wikidata.org/wiki/openalex:W4282824746)  
**Source**: https://4ort.xyz/entity/k-means-clustering-approach-for-intelligent-customer-segmentation-using-customer-purchase-behavior-data