# Just do it: Managing IT and Cyber Risks to Protect the Value Creation

> Research article (Journal of Promotion Management, 2017) · cited 16× · AI/ML

**Wikidata**: [openalex:W2601309229](https://www.wikidata.org/wiki/openalex:W2601309229)  
**Source**: https://4ort.xyz/entity/just-do-it-managing-it-and-cyber-risks-to-protect-the-value-creation