# Judging an Airbnb booking by its cover: how profile photos affect guest ratings

> Research article (Journal of Consumer Marketing, 2022) · cited 21× · AI/ML

**Wikidata**: [openalex:W4280647684](https://www.wikidata.org/wiki/openalex:W4280647684)  
**Source**: https://4ort.xyz/entity/judging-an-airbnb-booking-by-its-cover-how-profile-photos-affect-guest-ratings