# Journeying Together: Aligning Retailer and Service Provider Roles with Collective Consumer Practices

> Research article (Journal of Retailing, 2019) · cited 46× · AI/ML

**Wikidata**: [openalex:W2996867703](https://www.wikidata.org/wiki/openalex:W2996867703)  
**Source**: https://4ort.xyz/entity/journeying-together-aligning-retailer-and-service-provider-roles-with-collective-consumer-practices