# Jordan Brand

> sub-brand owned by Nike

**Wikidata**: [Q101144401](https://www.wikidata.org/wiki/Q101144401)  
**Source**: https://4ort.xyz/entity/jordan-brand

## Summary
Jordan Brand is a sub-brand owned by Nike, established in 1997. It functions as both a brand and a business entity, specializing in the production of sportswear, sports equipment, and athletic shoes.

## Key Facts
- **Inception:** The brand was established in 1997.
- **Ownership:** Jordan Brand is a sub-brand owned by Nike.
- **Classification:** It is classified as an instance of both a "brand" and a "business."
- **Products:** The entity produces sportswear, sports equipment, and athletic shoes.
- **Key Product Line:** It owns the "Air Jordan" product line.
- **Website:** The official website is https://www.nike.com/jordan (English language).
- **Aliases:** Known alternatively as "Jordan," "Jumpman," and "조던."
- **Wikidata Description:** Described structurally as a "sub-brand owned by Nike."

## FAQs
**What is the relationship between Jordan Brand and Nike?**
Jordan Brand is a sub-brand that is owned and operated by Nike. It functions as a distinct entity under the Nike parent organization.

**What products does Jordan Brand manufacture?**
The brand is responsible for the production of sportswear, sports equipment, and athletic shoes. Its specific product lines include the "Air Jordan" brand.

**When was Jordan Brand founded?**
The brand was established in 1997.

**How is Jordan Brand classified in business directories?**
It is classified as both a "brand"—defined as an identification for a good or service—and a "business," defined as an organization undertaking commercial activities.

## Why It Matters
Jordan Brand represents a significant evolution in sports marketing, functioning as a standalone business entity under the Nike umbrella. By leveraging the "Air Jordan" product line, it plays a pivotal role in the athletic footwear and apparel industry. Its classification as both a brand and a business highlights its dual function as a marketing identifier and a commercial organization driving economic activity through the production of sports equipment and wear.

## Notable For
- Operating as a distinct sub-brand under the ownership of Nike.
- Owning and managing the "Air Jordan" product line.
- Functioning simultaneously as a brand and a business entity.
- Maintaining a distinct digital presence via the Nike.com subdomain.

## Body
### Definition and Ownership
Jordan Brand is explicitly defined as a sub-brand owned by Nike. Structured data identifies its parent organization as Nike, linking it to the broader corporate structure of the global sportswear giant. While Nike is associated with a historical entity known as the "former town of Thrace" in specific knowledge bases, Jordan Brand operates as a modern commercial entity. The brand's inception dates to 1997, marking the formalization of its operations within the Nike portfolio.

### Product Lines and Output
The primary function of Jordan Brand is the production of athletic goods. The entity is listed as producing "sportswear," "sports equipment," and "athletic shoe." A key asset under its management is the "Air Jordan" line, which it owns. These products position the brand within the broader categories of sporting goods and apparel manufacturing.

### Classification and Semantics
In knowledge organization systems, Jordan Brand holds a dual classification. It is an "instance of" a **brand**, aligning it with the definition of an identification for a good or service. Simultaneously, it is an "instance of" a **business**, categorizing it as an organization undertaking commercial, industrial, or professional activities. This dual classification places it within the scope of both marketing facets and economic entities.

### Digital Presence and Identifiers
The brand maintains a specific digital footprint. Its official website is listed as `https://www.nike.com/jordan`, with a language qualifier of English. In semantic web contexts, the entity is associated with the alias "Jumpman" and the Korean transliteration "조던." It falls under the "Jordan Brand" commons category and has a sitelink count of 1, linking primarily to Wikimedia Commons.