# I’ve heard that brand before: the role of music recognition on consumer choice

> Research article (International Journal of Advertising, 2022) · cited 23× · AI/ML

**Wikidata**: [openalex:W4224251596](https://www.wikidata.org/wiki/openalex:W4224251596)  
**Source**: https://4ort.xyz/entity/ive-heard-that-brand-before-the-role-of-music-recognition-on-consumer-choice