# It’s the Effort That Counts: The Effect of Self-Control on Goal Progress Perceptions

> Research article (Journal of Marketing Research, 2022) · cited 15× · AI/ML

**Wikidata**: [openalex:W4292986192](https://www.wikidata.org/wiki/openalex:W4292986192)  
**Source**: https://4ort.xyz/entity/its-the-effort-that-counts-the-effect-of-self-control-on-goal-progress-perceptions