# It’s more than complicated! Using organizational memetics to capture the complexity of organizational culture

> Research article (Journal of Business Research, 2019) · cited 15× · AI/ML

**Wikidata**: [openalex:W2987623064](https://www.wikidata.org/wiki/openalex:W2987623064)  
**Source**: https://4ort.xyz/entity/its-more-than-complicated-using-organizational-memetics-to-capture-the-complexity-of-organizational-culture