# It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates

> Research article (PLoS ONE, 2020) · cited 53× · AI/ML

**Wikidata**: [openalex:W3037279738](https://www.wikidata.org/wiki/openalex:W3037279738)  
**Source**: https://4ort.xyz/entity/its-how-you-say-it-systematic-a-b-testing-of-digital-messaging-cut-hospital-no-show-rates