# It is Really Not a Game: An Integrative Review of Gamification for Service Research

> Research article (Journal of Service Research, 2022) · cited 78× · AI/ML

**Wikidata**: [openalex:W4223480831](https://www.wikidata.org/wiki/openalex:W4223480831)  
**Source**: https://4ort.xyz/entity/it-is-really-not-a-game-an-integrative-review-of-gamification-for-service-research