# It Is Not Only What You Say, It Is Also How You Say It: The Strategic Use of Campaign Sentiment

> Research article (The Journal of Politics, 2019) · cited 72× · AI/ML

**Wikidata**: [openalex:W2955724683](https://www.wikidata.org/wiki/openalex:W2955724683)  
**Source**: https://4ort.xyz/entity/it-is-not-only-what-you-say-it-is-also-how-you-say-it-the-strategic-use-of-campaign-sentiment