# Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims

> Research article (Journal of Marketing Research, 2015) · cited 26× · AI/ML

**Wikidata**: [openalex:W2193064366](https://www.wikidata.org/wiki/openalex:W2193064366)  
**Source**: https://4ort.xyz/entity/is-top-10-better-than-top-9-the-role-of-expectations-in-consumer-response-to-imprecise-rank-claims