# Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing

> Research article (International Marketing Review, 2019) · cited 18× · AI/ML

**Wikidata**: [openalex:W2965135521](https://www.wikidata.org/wiki/openalex:W2965135521)  
**Source**: https://4ort.xyz/entity/is-this-for-our-sake-or-their-sake-cross-cultural-effects-of-message-focus-in-cause-related-marketing