# Is stereotypical gender targeting effective for increasing service choice?

> Research article (Journal of Retailing and Consumer Services, 2018) · cited 19× · AI/ML

**Wikidata**: [openalex:W2806421256](https://www.wikidata.org/wiki/openalex:W2806421256)  
**Source**: https://4ort.xyz/entity/is-stereotypical-gender-targeting-effective-for-increasing-service-choice