# Is similarity a constraint for service-to-service brand extensions?

> Research article (International Journal of Research in Marketing, 2021) · cited 11× · AI/ML

**Wikidata**: [openalex:W4200527620](https://www.wikidata.org/wiki/openalex:W4200527620)  
**Source**: https://4ort.xyz/entity/is-similarity-a-constraint-for-service-to-service-brand-extensions