# Is mixed reality technology an effective tool for retail? A vividness and interaction perspective

> Research article (Frontiers in Virtual Reality, 2023) · cited 13× · AI/ML

**Wikidata**: [openalex:W4364361752](https://www.wikidata.org/wiki/openalex:W4364361752)  
**Source**: https://4ort.xyz/entity/is-mixed-reality-technology-an-effective-tool-for-retail-a-vividness-and-interaction-perspective