# Is it worthwhile going immersive? : evaluating the performance of virtual simulated stores for shopper research

> 2020 doctoral thesis by Alexander Schnack at Massey University

**Wikidata**: [Q112447329](https://www.wikidata.org/wiki/Q112447329)  
**Source**: https://4ort.xyz/entity/is-it-worthwhile-going-immersive-evaluating-the-performance-of-virtual-simulated-stores-for-shopper-research


## References

1. [Source](http://hdl.handle.net/10179/16059)