# Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice

> 2020 doctoral thesis by Irene Irawaty Santoso at Massey University

**Wikidata**: [Q112953696](https://www.wikidata.org/wiki/Q112953696)  
**Source**: https://4ort.xyz/entity/is-digital-advertising-effective-under-conditions-of-low-attention-the-impact-of-low-attention-processing-on-consumer-brand-consideration-and-choice


## References

1. [Source](http://hdl.handle.net/10179/16133)