# Is destination marketing missing the mark? A Fraser Coast segmentation analysis

> Research article (Journal of Destination Marketing & Management, 2019) · cited 11× · AI/ML

**Wikidata**: [openalex:W2915013121](https://www.wikidata.org/wiki/openalex:W2915013121)  
**Source**: https://4ort.xyz/entity/is-destination-marketing-missing-the-mark-a-fraser-coast-segmentation-analysis