# Is Contrastive Learning Necessary? A Study of Data Augmentation vs Contrastive Learning in Sequential Recommendation

> Research article (Proceedings of the ACM Web Conference 2024, 2024) · cited 19× · AI/ML

**Wikidata**: [openalex:W4396758653](https://www.wikidata.org/wiki/openalex:W4396758653)  
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