# Is an anthropomorphic app icon more attractive than a non-anthropomorphic one A case study using multimodal measurement

> Research article (International Journal of Mobile Communications, 2022) · cited 14× · AI/ML

**Wikidata**: [openalex:W4285220830](https://www.wikidata.org/wiki/openalex:W4285220830)  
**Source**: https://4ort.xyz/entity/is-an-anthropomorphic-app-icon-more-attractive-than-a-non-anthropomorphic-one-a-case-study-using-multimodal-measurement