# IoT adoption in agriculture: the role of trust, perceived value and risk

> Research article (Journal of Business and Industrial Marketing, 2018) · cited 230× · AI/ML

**Wikidata**: [openalex:W2889785844](https://www.wikidata.org/wiki/openalex:W2889785844)  
**Source**: https://4ort.xyz/entity/iot-adoption-in-agriculture-the-role-of-trust-perceived-value-and-risk