# Investing in Buyer–Seller Relationships in Transitional Markets: A Market–Based Assets Perspective

> Research article (Journal of International Marketing, 2015) · cited 32× · AI/ML

**Wikidata**: [openalex:W1795015771](https://www.wikidata.org/wiki/openalex:W1795015771)  
**Source**: https://4ort.xyz/entity/investing-in-buyerseller-relationships-in-transitional-markets-a-marketbased-assets-perspective