# Investigating the Role of Green Hotel Sustainable Strategies to Improve Customer Cognitive and Affective Image: Evidence from PLS-SEM and fsQCA

> Research article (Sustainability, 2022) · cited 38× · AI/ML

**Wikidata**: [openalex:W4220773117](https://www.wikidata.org/wiki/openalex:W4220773117)  
**Source**: https://4ort.xyz/entity/investigating-the-role-of-green-hotel-sustainable-strategies-to-improve-customer-cognitive-and-affective-image-evidence-