# Investigating the relationships between influencers and their followers: Moderator of human brand of influencer (HBI) phase

> Research article (Electronic Commerce Research and Applications, 2023) · cited 36× · AI/ML

**Wikidata**: [openalex:W4323350479](https://www.wikidata.org/wiki/openalex:W4323350479)  
**Source**: https://4ort.xyz/entity/investigating-the-relationships-between-influencers-and-their-followers-moderator-of-human-brand-of-influencer-hbi-phase