# Investigating the Influence of Ads on User Search Performance, Behaviour, and Experience during Information Seeking

> Research article (Proceedings of the 2021 Conference on Human Information Interaction and Retrieval, 2021) · cited 15× · AI/ML

**Wikidata**: [openalex:W3135841761](https://www.wikidata.org/wiki/openalex:W3135841761)  
**Source**: https://4ort.xyz/entity/investigating-the-influence-of-ads-on-user-search-performance-behaviour-and-experience-during-information-seeking