# Investigating the Factors Influencing Parent Toy Purchase Decisions: Reasoning and Consequences

> Research article (International Business Research, 2017) · cited 28× · AI/ML

**Wikidata**: [openalex:W2602631969](https://www.wikidata.org/wiki/openalex:W2602631969)  
**Source**: https://4ort.xyz/entity/investigating-the-factors-influencing-parent-toy-purchase-decisions-reasoning-and-consequences