# Investigating the effects of consistent visual identity on social media

> Research article (Journal of Indian Business Research, 2021) · cited 16× · AI/ML

**Wikidata**: [openalex:W3133626941](https://www.wikidata.org/wiki/openalex:W3133626941)  
**Source**: https://4ort.xyz/entity/investigating-the-effects-of-consistent-visual-identity-on-social-media