# Investigating the Effects of Active Control on Brand Recall Within In-Game Advertising

> Research article (Journal of Interactive Advertising, 2015) · cited 39× · AI/ML

**Wikidata**: [openalex:W2061969598](https://www.wikidata.org/wiki/openalex:W2061969598)  
**Source**: https://4ort.xyz/entity/investigating-the-effects-of-active-control-on-brand-recall-within-in-game-advertising