# Investigating the drivers of product innovation in emerging markets: The African perspective

> Research article (Strategic Change, 2020) · cited 10× · AI/ML

**Wikidata**: [openalex:W2998999247](https://www.wikidata.org/wiki/openalex:W2998999247)  
**Source**: https://4ort.xyz/entity/investigating-the-drivers-of-product-innovation-in-emerging-markets-the-african-perspective