# Investigating the Drivers of Consumer Acceptance and Response of SMS Advertising

> Research article (Journal of Promotion Management, 2016) · cited 25× · AI/ML

**Wikidata**: [openalex:W2338570710](https://www.wikidata.org/wiki/openalex:W2338570710)  
**Source**: https://4ort.xyz/entity/investigating-the-drivers-of-consumer-acceptance-and-response-of-sms-advertising