# Investigating the development of brand loyalty in brand communities from a positive psychology perspective

> Research article (Journal of Business Research, 2017) · cited 62× · AI/ML

**Wikidata**: [openalex:W2763960398](https://www.wikidata.org/wiki/openalex:W2763960398)  
**Source**: https://4ort.xyz/entity/investigating-the-development-of-brand-loyalty-in-brand-communities-from-a-positive-psychology-perspective