# Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context

> Research article (Journal of Marketing Management, 2015) · cited 55× · AI/ML

**Wikidata**: [openalex:W2026695424](https://www.wikidata.org/wiki/openalex:W2026695424)  
**Source**: https://4ort.xyz/entity/investigating-the-consequences-of-word-of-mouth-from-a-wom-senders-perspective-in-the-services-context