# Investigating the antecedents of African fast food customers' loyalty: A self-congruity perspective

> Research article (Journal of Business Research, 2017) · cited 81× · AI/ML

**Wikidata**: [openalex:W2619132500](https://www.wikidata.org/wiki/openalex:W2619132500)  
**Source**: https://4ort.xyz/entity/investigating-the-antecedents-of-african-fast-food-customers-loyalty-a-self-congruity-perspective