# Investigating the acceptance intentions of online shopping assistants in E-commerce interactions: Mediating role of trust and effects of consumer demographics

> Research article (Heliyon, 2024) · cited 27× · AI/ML

**Wikidata**: [openalex:W4391180204](https://www.wikidata.org/wiki/openalex:W4391180204)  
**Source**: https://4ort.xyz/entity/investigating-the-acceptance-intentions-of-online-shopping-assistants-in-e-commerce-interactions-mediating-role-of-trust